Automotive business news : General Motors has applied to register Electra as a trademark, according to the database of the U.S. Patent and Trademark Office.
The company had two previous Electra trademarks associated with the Buick division that expired. The first trademark dates from 1967 and the second was issued in 1989.
The new application was filed June 5. GM said in the application that it plans to use the mark with automobiles.
Read more: http://www.autonews.com/article/20120618/OEM04/120619873#ixzz1yERrgaOlGM plans to revive Electra badge
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